About US$1.1 billion of Turtles toys were sold in four years, making them the third-bestselling toy figures ever at the time, behind GI Joe and Star Wars. Between 19, Playmates produced Turtles toys including around 400 figures and dozens of vehicles and playsets. In 1987, Eastman and Laird licensed Turtles to Playmates Toys.
1987–1989: Toys, animation and video games Ĭo-creators Kevin Eastman (top) and Peter Laird Sales of further issues continued to climb.
This attracted the interest of comic distributors, and all 3,000 copies were sold in a few weeks. Using money from a tax refund and a loan from Eastman's uncle, they printed copies of first issue of Teenage Mutant Ninja Turtles and advertised it in Comics Buyer's Guide Magazine. In March 1984, Eastman and Laird founded a comic book company, Mirage Studios, in their home. They developed a backstory referencing further elements of Daredevil: like Daredevil, the Turtles are altered by radioactive material, and their sensei, Splinter, is a play on Daredevil's sensei, Stick. They considered giving the turtles Japanese names, but instead named them after the Italian Renaissance artists Leonardo, Raphael, Donatello and Michelangelo, which Laird said "felt just quirky enough to fit the concept". Įastman and Laird developed the concept into a comic book. The concept parodied several elements popular in superhero comics of the time: the mutants of Uncanny X-Men, the teenagers of New Teen Titans and the ninjas of Daredevil, combined with the comic tradition of funny animals such as Howard the Duck. That November, Eastman drew a masked turtle standing on its hind legs armed with nunchucks. In 1983, Laird invited Eastman to move in with him in Dover, New Hampshire. The comic book authors Kevin Eastman and Peter Laird met in Massachusetts and began working on illustrations together. History 1983–1986: Conception and first comics Ĭover of Teenage Mutant Ninja Turtles No.
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Viacom commissioned a new comic series, two new live-action films, and new animated series. In 2009, the franchise was purchased by Viacom, now Paramount Global. Three live-action films were released the first became the highest-grossing independent film up to that point. In some European regions, the word "ninja" in the name was replaced with "hero" for its violent connotations. The action figures were promoted with an animated series, which premiered in 1987 and ran for almost a decade. About US$1.1 billion of Turtles toys were sold between 19, making them the third-bestselling toy figures ever at the time. In 1987, Eastman and Laird licensed the characters to Playmates Toys, which developed a line of Turtles action figures. The first issue was published in 1984 by Eastman and Laird's company Mirage Studios and was a surprise success. The franchise began as a comic book, Teenage Mutant Ninja Turtles, which Eastman and Laird conceived as a parody of elements popular in superhero comics at the time. Supporting characters include the turtles' sage and rat sensei Splinter, their human friends April O'Neil and Casey Jones, and enemies such as Baxter Stockman, Krang, and their archenemy, the Shredder. It follows Leonardo, Michelangelo, Donatello and Raphael, four anthropomorphic turtle brothers (named after Italian Renaissance artists) trained in ninjutsu who fight evil in New York City. Teenage Mutant Ninja Turtles is an American media franchise created by the comic book artists Kevin Eastman and Peter Laird. Teenage Mutant Ninja Turtles action figures Teenage Mutant Ninja Turtles & Other Strangeness Rise of the Teenage Mutant Ninja Turtles (2018–2020).
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